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A brave new brand for a brave new world

Company
Whiston Solutions new brand
25/06/13

A brave new brand for a brave new world

Following a comprehensive rebranding exercise, it is with great pleasure that Whiston Solutions Ltd. announce the launch of our exciting new direction and vision. It is an exciting step forward for us, and marks a new phase in our journey as a business. With enhanced areas of expertise – Management, Project Delivery, Value, and Client-Specific Services – and an expanded core skill base incorporating Architectural, MEP engineering, IT & commercial, we are now able to offer a comprehensive, coordinated set of services associated with the built environment, for today, and for the future.

Our decision to rebrand is also a reflection of our new approach to communication. Using new technologies and insights, we are now able to communicate on a global scale; keeping our clients, colleagues and followers fully up-to-date and engaged via a range of platforms – including our new interactive website, case studies, industry news items, e-shots, brochures, newsletters, and company and personal LinkedIn pages.

A great deal of thought has gone into our new identity. We were keen that the brand should reflect us as a company – young, dynamic and completely committed to providing a world-class service - but that it should also capture our unique services and our ability to provide cross-cluster skills. After much discussion, we agreed there are four key services that mutually overlap all of our technical core skills: Management, Delivery, Value and Client.

Our logo has been cleverly designed to convey us as the modern, future-focused company that we are: a company whose passion lies in designing and delivering outstanding built environments. The new logo integrates four coloured shapes which represent the first letter of each four key service words – all surrounding our central Core. Together, these represent the foundation of our capability.

Our new brand is key to everything we do, and clearly sets out our ethics and values to which people can relate. It’s strong, vibrant and engaging, consolidating our unique cross-cluster skills into one dynamic icon.

You’ll see that the new brand has been carried across all of our marketing collateral: our website, brochures, business cards and email signatures. We’ve even extended it to encompass our case studies: the colour of the picture frame in each photo highlighting the main service delivered.

We hope you will enjoy browsing our new website and seeing our revitalised brand ‘in action’. Don’t forget to ensure you stay updated with our latest developments. There are a number of ways you can do this:
1. Bookmark the website: www.whiston-solutions.com – for case studies and the latest company and industry news
2. Follow us on LinkedIn at www.linkedin.com/company/whiston-solutions-ltd
3. Keep up with our latest news via our newsletter – if you’re not already on our mailing list, you can sign up on our contact page: www.whiston-solutions.com/content/contact.